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About Us



Starting its commercial activities in 1971, the Eşmen Family has continued to operate in the food, tourism, and real estate sectors, and, since 1991, has also entered the automotive sector with both its own brands and the brands it represents, with a commitment to high customer satisfaction.

Novacar combines the Eşmen Family’s over half-century of established and reliable commercial history and more than 30 years of experience in the automotive industry with a new-generation, innovative vision. Through its professional structure and a fleet of nearly-new vehicles, Novacar provides car rental services.